Responsibilities
I still have crossover responsibility for implementing the website until live version. Therefore, for this particular project I have to be UX UI designer and developer, which is included:
- Designed intuitive user flows and wireframes to streamline navigation, ensuring easy access to recruitment services, job postings, and consultation requests.
- Created high-fidelity prototypes to visualize the website’s functionality and tested them with stakeholders and potential users, gathering feedback to refine the designs.
- Implemented and Integrated interactive features with responsive front-end development using modern web technologies such as HTML, CSS and JavaScript with NextJs framework.
- Ensured SEO best practices were applied, optimizing website performance and content structure for search engine visibility.
- Collaborated with various stakeholders and team to resolve bugs and contents then maintaining a consistent user experience throughout development.
MHC Aviation Website
Project Objective
MHC Aviation specializes in recruitment and HR consulting tailored for the aviation industry. The primary goal of MHC Aviation’s website is to highlight its expertise in aviation-specific recruitment with its partners company while showcasing its broader HR consulting services. The platform seeks to attract both aviation companies and other industries, positioning MHC Aviation as a trusted partner for tailored recruitment solutions.
Challenges
Recruitment in the aviation industry demands precision, given the specialized skills and certifications required. Added value as MHC Aviation standalone with its partners and expanding into broader industries added a layer of complexity. While addressing a wider audience and maintaining the company’s core focus, the website needed to effectively communicate this dual expertise to potential clients and candidates.
Strategy and Approach
Understanding the Audience
A thorough analysis was conducted to segment the target audience which mostly internal users like HR professionals, and external users, such as job seekers. In the builing the website, it has to emphasizes its partnerships for recruting and ability to cater to varying recruitment needs.
The user flows have not changed much from the existing ones, as they are not the key problems. Therefore, I focused more on revising and highlighting the content.
Content Development
Content was crafted to highlight MHC Aviation’s core services. Particulary in homepage is started with mentioning MHC Aviation as recruitment and HR consulting with broader industry staffing solutions.
The website has specifically page explaining all their services. It is designed to convey the company’s adaptability, expertise, and commitment to connecting businesses with the right talent. The content also improved with SEO keywords boost such as "aviation recruitment," "HR consulting for aviation," and "industry-specific staffing solutions" to improve search visibility.
Design and Functionality
The website features a professional yet approachable design, with clear navigation to separate aviation-focused services from broader industry offerings. Features such as job postings, consultation request forms, and success stories enhance user engagement and credibility.
Results and Impact
The redesigned website achieved the following outcomes:
- Increased Client Inquiries
Clear messaging and targeted SEO strategies drove more inquiries from aviation companies and broader industries.
- Enhanced User Experience
A clean layout and intuitive navigation ensured users could easily find relevant information and take action.
- Stronger Market Position
The platform effectively communicated MHC Aviation’s dual expertise, reinforcing its reputation as a recruitment leader in aviation and beyond.